When companies are trying to consider starting events, do you recommend that they have a, a cadence of, of events, or just one time and then you stop doing it, uh, versus one a month? That's probably too much.

Uh, yeah, I think one a month.

I think it really depends on the brand, and it really depends, again, what the why is and how you wanna engage your audience.

Um, something that's important to note is sometimes these experiences, depends how you decide to go at them, but don't have direct ROI, right? Kind of like Adidas just po- just posted a $70 million commercial, commercial that they did for World Cup.

You know, yesterday I was talking about it with some colleagues.

Like, when they decided to spend $70 million on a commercial, are they necessarily thinking that that's gonna bring ROI, or is it a move that the brand needed to do, and they needed to cast, you know, Me- uh, Messi, and Bad Bunny, and Timothée Chalamet, and all these big names 'cause it was like a flex, and it was a pla- a way to position themselves as something other? So I think it's the same with anything that a brand decides to do from a marketing perspective.

You can't necessarily, on every single output or every single thing you're gonna spend money on, just know what your ROI is going to be.

Is that the appropriate starting point?