Arial

We're actually not, we switched to Helvetica font.

We're not doing Arial anymore.

Okay.

All

So I would guess

Times New Roman, Arial.

Yeah, exactly,

Arial, Aurora.

That some of those testimonies that he has in front of him are dating from the 200s.

So the Christians are reflecting.

That, for me, is what matters.

Uh, PJ says, "What's your favorite font? Do you prefer a particular font for writing books to your regular work or does that not matter? Personally, I'm an Arial man, size 11." Oh, I could probably answer this for writing.

So my favorite font is one that we use for good areas, um, of which I don't even think I'd be able to bring it up.

But yeah, okay.

The font I use when I'm writing is called Cochin, C-O-C-H-I-N, in my major app.

I don't know if I get Cochin in all the other apps that I write in now.

Um, unless I have font guy, I don't like Arial, um, uh, or Times New Roman.

But I, I don't think they would bother me, but then not really my thing.

And it's like, good, maybe just stick to the basics.

Pick an Arial, Helvetica font and make a flyer.

And then people know it's not AI.

Using AI when people hate AI is not a good strategy.

Yes.

You configure the code so the browser instantly shows the user the content using a basic system font like Arial or Times New Roman.

And then when the fancy font finishes loading, it just swaps it in.

Exactly.

We've never bounced somebody based on one flub in the guidelines, right? Like, but I will say that if you do something in the structure of your stories formatting, where like, there's weird margins all over the place, and I can't fix it, we can't put you in the manuscript, right? Usually, I will fix things before they go into the manuscript, if you've used the wrong font or something like that.

Not wingdings, but Arial instead of Times New Roman, don't use wingdings.

But the big thing is not reading stuff like the homework or not adhering to the theme.

Like we will bounce you on theme.

That copy of the New York Times is set in the old-school charm of Cheltenham and Georgia.

And the billboards on your way to work might feature Futura or Arial Black.

Behind each and every one of these fonts, there are hundreds of little design choices made by someone like Lucas Sharp.

You look at some typefaces and it's like, dang, she's a brick house.

This is the key innovation that completely transforms the type world.

The risk for entering to the market completely collapses, and whereas before you'd needed an entire industrial environment around you so that you would get the investment to make all the proprietary equipment to produce the letter forms you design, now you just buy a Macintosh computer and license a copy of Fontographer, and you can make typefaces.

Now, we should say here, a typeface is the name for a collection of fonts, like Arial, and a font is one specific variation within the collection, say, Arial Light or Arial Bold.

Today, there's a robust demand for different typefaces and fonts.