What are some of your favorite, like, funny stories in terms of things you've seen that, like, really make people laugh out loud?

um the staff has has a handful of things that they say lines that each person say says if it's if it's the way that a certain guests appear you see them repeat certain ones some of them some of them are just like really classic um one that's i call it more pg-13 kind of cute is that just like i'm Our sign has become as famous as the store itself.

Because it's 15 characters and four lines, we've had a bunch of signs go viral.

And every...

Excuse me, I got a little cough.

Every...

Pride week in June, when there's the pride parade, which goes right by the Wiener Circle, the sign says, proud to support dog on dog and bun on bun.

How did that come about?

Well, Ari, can you tell me what the Wiener Circle meant to you before you ended up becoming the owner here? One of the owners

here? So I grew up three blocks from here.

When I was little, my older brother would give me money to go go buy him a hot dog when I was like eight.

I would walk around.

Just like fond memories.

I was born in 79, so like late 80s.

I always liked food to start.

Can we talk about who has the creative freedom behind the sign? Who likes writing that kind of stuff up? Can we just talk about it? So I sort of lead the charge on it,

Tell me about that, and what are the opportunities there?

So I don't know, uh, how many small cap stocks exactly there are.

I know there's thousands, and it depends if you look globally or, uh, just in the US.

They tend to be less efficiently priced than large cap stocks because, uh, there's informational inefficiency there.

In, in the large cap stock world, you see a lot more analyst coverage.

So many more people have read Apple's filings, however many multiples, versus some little nichey company in a industry you didn't even know existed or didn't- weren't thinking about, uh, that, that's a hundred or five hundred million dollar market cap versus a trillion-dollar market cap.

And over time, we've seen that kind of spread diverge.

How long does it take you to build a case to go activist? How many conversations? Talk to me about that process.