Ari Herstand

What's going on? Welcome to The New Music Business.

I'm your host, Ari Herstand, author of How to Make It In, The New Music Business, the book.

Third edition is out now, all formats, hardcover, ebook, audiobook, however you like books, you can find the book.

Today, my guest is Joe Lim.

That's another strategy.

Another strategy is...

Sorry, just before you move on, what is WAP? WAP is a payment processor, but really what they are is a creator economy that has different strategies that they host.

So one of the strategies that they commercialize is clipping.

I want to monetize my content.

And if something hits Ari.

that's grace.

If you get a huge hit, that's grace.

You got an artist that's hot.

They got a hot record, a hit record.

They going on tour and they say, hey, Ari, you know what? You want to be opening ass support? Take advantage of that, you know? But for going out on your own and putting out that kind of course, I wouldn't advise a new artist to do that.

I wouldn't advise an artist to put that kind of, put themselves out like that unless they have a hit record.

What's going on? Welcome to The New Music Business.

I'm your host, Ari Herstand, author of How to Make It in the New Music Business, the book.

Third edition is out now, all formats, hardcover, e-book, audiobook.

However you like books, you can find the book.