Apple Jacks

Awesome.

Apple Jacks.

Yep.

I'm in on that.

And you're probably like, what do you mean he was an Apple? What does that even mean? Yes, he was an Apple.

The Apple animated in the Kellogg's Apple Jacks commercials that ran through the 2000 and early 2010s.

Yeah, that's right.

He was the Apple for Apple Jacks.

Gotta love it.

I mean, I remember them running around trying to race each other to Apple Jack's box.

Why? It's to break it.

If you didn't play the game, they wanted to fire it off early to break it.

Yeah.

So I have Apple Jacks.

Have you ever thought about mixing your cereals together? No, I don't do the mix of cereals.

Like take one bowl and then grab in a box, pour a little bit in, grab another box, pour a little bit in, and just have, you know, a cornucopia.

Recently, there have been some positive developments within the MAHA movement's effort to improve both the safety as well as the quality of American foods, including cereals.

Specifically, Kellogg's just announced that by the end of this year, by the end of 2026, all of their cereal brands will be free from petroleum-based artificial food dyes, meaning brands like Froot Loops and Apple Jacks will give up their unrealistically vibrant colors.

But fear not, as apparently the parent company has found a way to substitute these petroleum-based food dyes that they've been using for years with food coloring from natural sources without affecting anything regarding taste.

Which kinda just raises the question, if it was really so easy, why did it take so long for them to do it? Why did they not do it sooner? And so let's go through the details together right after you smash those like and subscribe buttons so this video can be picked up by the algorithm and shared out with ever more people.

Here was Ken Paxton, the Texas AG, on this matter, quote, "The signed assurance of voluntary compliance demonstrates that Kellogg's is committed to keeping this pledge, and I commend the company for doing the right thing." And so you jump ahead one year, and Kellogg's just announced that they're a full year ahead of schedule.

On August the 6th, the company put out a press release, you can see it up on your screen, with their updated timeline, and this is what they wrote, quote, "Kellogg's today announced an accelerated timeline to eliminate all artificial colors and the preservative BHT across its full portfolio of cereals and cereal packaging.

Production of cereals with the new recipes, including Kellogg's Froot Loops and Kellogg's Apple Jacks, will begin later this year, with food shipping to retailers before year-end." The release then included some pictures of what the new boxes will look like, complete with a small text box with, on the box indicating that they contain no artificial colors, but they have the same great taste.

It also included a video of Mr. Doug Vandevelde, Kellogg's chief growth officer, about where they're gonna be getting these new coloring additives from.

Yeah.

Kind of like the cinnamon and the apple from Apple Jacks getting into high jinx.

Exactly like that.

And the cinnamon is the winner

Yup.

Dude.

Apple Jacks is an underrated cereal in my, I

agree with milk.

It just happens.

The good old Applejack's logic.

We just do.

We just do.

I haven't seen those commercials in forever.

Oh, man.

I used to like Apple Jacks.

Like, I think they're fine now, but I don't like them as much as

But the thing about the assorted pack was there was always a couple cereals you hated.

Yeah, Apple Jacks, I never liked those.

Yeah.

So you'd have to...

You, you know what we're talking about, Shane, don't you?

Oh, you never liked Apple Jacks?

I never liked them.

Yeah, I loved Apple Jacks.

I had different eras.

There was an era where I was like Apple Jacks.

It was all about Apple Jacks.

And then there was an era where it was about Trixie.

This was back when the Fruits, before they went to the little spheres.

People can do it young.

What's another perfect cereal? Apple Jacks.

I used to fucking love Apple Jacks.

Really? I was never crazy about Apple Jacks.

Really? I should give them another try.

Dude, they're so good.

Yeah, it's like.

You want to be holding the bowl with, like, both hands.