AppDirect Inc.
AppDirect is a San Francisco-based B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 10,000 advisors and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success. If you are interested in career opportunities at AppDirect check out our current openings here: https://www.appdirect.com/about/careers#jobOpeningswww.appdirect.com
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Search complete. 6 mentions across 1 episode found for "AppDirect Inc.".
Oct 1, 2026
Robert DuttHOST
Today is Thursday, October 1st, and here's what's happening in the channel today.
Robert DuttHOST
AppDirect has acquired Sol Machines, the company best known for its digital people and AI avatar technology.
Robert DuttHOST
The deal was announced Tuesday at AppDirect's Thrive Conference in Los Angeles.
Robert DuttHOST
Terms were not disclosed.
Robert DuttHOST
According to AppDirect, Soul Machine's technology and its library of more than 40 LLM-agnostic AI advisors will be folded into the company's devs.ai platform, with the goal of letting businesses build AI-generated, customer-facing experiences on top of AppDirect's marketplace catalog and billing infrastructure.
Robert DuttHOST
AppDirect is positioning the acquisition as an acceleration of its AI strategy, giving the ISVs, advisors, and service providers in its ecosystem a way to deliver agentic AI experiences without building avatar or agent technologies themselves.
Robert DuttHOST
Soul Machines will operate as a wholly owned AppDirect subsidiary.
Robert DuttHOST
Worth noting, a lot of Canadian distributors, retailers, and cloud marketplaces sit on top of the AppDirect infrastructure without thinking much about it.