Apex Hotels

She's particularly passionate about the human side of transformation while businesses continue to invest in technology.

Danica began her career in hotel marketing at Apex Hotels before spending almost eight years at ReviewPro and Shiji Group, eventually becoming Global Director of Partnerships.

In 2024, Danica founded Morningstar GX, supporting hotels and hospitality technology companies with guest experience and strategies, positioning, go-to market and leadership performance.

She's also the co-host and the European correspondent for Hospitality Daily, recognised as one of the world's leading hospitality podcasts and lectures in strategic management at CETT, Barcelona School of Tourism, Hospitality and Gastronomy.