Anthea Group

Um, they're all trying to solve these challenges in isolation, and there, there was this plethora of challenges, but no real collaborative platform to tackle them together besides, you know, standalone separate working groups, organizations, associations, or enthusiastic people trying to solve for the challenges.

And so I teamed up with a longterm, uh, longterm collaborator, Pelina Chu, who was a senior consultant at, um, Anthea Group, and who I also worked with previously within her role at the HPRC, the Healthcare Plastics Recycling Council, and launched the collective on the CPhI as a way to bring change-makers together to share ideas, solve problems, and really drive tangible progress.

And, uh, and that's how the collective came about, and it really started with conversations.

Then we pulled together a steering committee.