Antenna, Inc.
Company
9
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5
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3
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Search complete. 9 mentions across 5 episodes found for "Antenna, Inc.".
Sep 25, 2026
Will RichmondHOST
But we're going to find out and it's going to translate in the numbers, in the subscriber numbers, the retention numbers.
Will RichmondHOST
which we get, of course, from Antenna on a regular basis.
Will RichmondHOST
And then the viewership numbers, as you pointed earlier, from Nielsen.
Will RichmondHOST
So anyway, let's move on.
Colin DixonHOST
I don't know how many people, there are that want all five of these services but a bundle like this with such a deep discount 39 discount might get people taking services that would possibly not have taken those services otherwise absent the bundle so good move for the streaming services i think um definitely a good move for amazon
Will RichmondHOST
100 agree colin back to the antenna data that you mentioned We had Brendan Brady from Antenna on about a month ago, and his words were Amazon has become a, quote, front door for specialty SVOD services.
Will RichmondHOST
Front door, as you pointed out, 67% acquisitions through Amazon's front door.
Will RichmondHOST
I love this for Amazon.
Marion RanchetHOST
And there's a reason, tons of reasons for this.
Marion RanchetHOST
In 2025, this is according to Antenna, the entire premium streaming universe generated 175, 176 million new subscribers and lost 150 somewhere million subscribers.
Marion RanchetHOST
So that's a net retention of 11%.
Marion RanchetHOST
Four years ago, it was 33%.
Keith ZakheimHOST
We live in an era where enterprises of every shape and size, regardless of industry, must rapidly transform to become more sustainable, climate sensitive, and just.
Keith ZakheimHOST
My day job as CEO of the marketing public relations firm Antenna Group, our agency works exclusively with conscious brands.
Keith ZakheimHOST
What is a conscious brand? It is a brand that is conscious of its responsibility to be on the right side of history.
Keith ZakheimHOST
Like most businesses, our clients are experiencing a transition from an age of innovation, an era in which technologists, entrepreneurs, and investors focused on innovating climate and sustainable solutions to this age of adoption, which characterizes the world today.
Keith ZakheimHOST
So if you accept the age of adoption hypothesis, then there's really only one salient question to be asked, what is your age of adoption story? My guest on today's episode of The Age of Adoption Podcast, brought to you by Antenna Group, is Vivi Holler.
Keith ZakheimHOST
Vivi leads a global sustainability agenda for Nouryon, a specialty chemicals maker operating in an industry insiders refer to as the mother of all industry because 96% of everything around us, from EVs to pharmaceuticals to paint, has been driven and touched by chemistry.
Keith ZakheimHOST
Today on The Age of Adoption Podcast, Vivi shares her fascinating career journey.
Keith ZakheimHOST
And clearly just based on, you know, I, I flipped through the 2025 sustainability report.
Will RichmondHOST
So as it relates to Amazon, and in both these instances, HBO Max will be offered as an additional subscription.
Will RichmondHOST
So as we talked about two weeks ago, when we had Brendan Brady from Antenna on with us in the podcast, we know that From their data, Amazon is really the dominant player in these add-on subscriptions.
Will RichmondHOST
They have, I believe we had it at 67% of all subscription add-on subscriptions now run through Amazon and have become critical in creating some new streaming services, relatively recently launched streaming services like Howdy.
Will RichmondHOST
So we have Amazon here playing a role in Japan.
12 MINS LATER
Colin DixonHOST
I wonder how long they will be able to resist the clarion call of ads there, Will, but it doesn't seem to be in their DNA.
Colin DixonHOST
So maybe that will remain ad-free for a while.
Colin DixonHOST
And then just a couple of weeks ago, we talked with Antenna, with Brendan Brady, who's VP of Strategy at Antenna, about specialty SVOD and Amazon's role in the continued growth of specialty SVOD.
Colin DixonHOST
The antenna data shows that specialty SVOD subscriptions are growing faster than premium SVOD subscriptions and have been doing so actually for a couple of years, which is all great to see.