Annabelle, were you always in the same sector?

I think for me, it's always been in a kind of the same industry, marketing and communications and PR.

I started my career in a PR firm.

And that was like 14 years ago where print paper was still a thing.

but back then it was still just print but I think now it's expanded right there's print there's online there's even podcast vidcast now times have changed in the last 14 years and so has the role as a comms consultant I realised that clients were also asking for different things they needed more counsel on how can I integrate say my if I buy a say a a paid advertorial on Straits Times how can I match it with a story that we are pitching and how can I match it with something that I'm doing on the website things like this so like in 15 years down the road if let's say I want to be a department head what is the kind of the kind of responsibilities a department head would have so what I did was I actually would look at back then was those job website right you look at all the

you knew that you wanted to be in the industry, right? And then that was your industry.

That was the one that I enjoyed.

I see.