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Anna Fisher

Anna Fisher

Anna Fisher is Chief Marketing Officer of Kustomer, an AI-native customer support platform, based in the Greater Boston area.

Aug 28, 2026

34:23
You're a
34:23
polka fan, aren't you? I'm married into the polka family.
34:26
Well, I'm marrying into the
34:33
He's out in Utah at the moment.
34:34
He is, yeah.
34:35
He's playing at Snowbird.
34:36
He's playing at Oktoberfest.
34:38
They go out there every year, spend two weeks, play lots of polka.
5:20
And where I start to worry, right, is if we're all becoming faster, smarter, and better, and we're all using the same tools to become faster, smarter, and better, right, Does that mean we're all using the same AI playbooks? And if we're all using the same AI playbooks, how on earth, right? The famous question where we're always trying to stand above the noise, but how do we stand out anymore in an authentic way that we can actually drive awareness above the noise and not sound like everybody else in the market?
5:52
Yeah, I love that.
5:53
I think about that actually all the time.
5:55
And I think the way that we help our company and just our teams continue to be authentic is to bring them, like what is the piece that is uniquely human? So there are so many things we can automate and there's so many things.
6:09
And again, when I get automated, sequences that I can tell have absolutely zero personalization.
6:14
I don't mean about me.
6:15
I mean, there's zero, like anybody could have written it.
9:16
How do you stop your team from falling into that high output, look at me, I'm super productive mindset? I would say experience when the ultimate goal truly for every B2B marketer is pipeline revenue and moving the needle.
38:55
Did I read that you wore a green pant one suit with wedges to your interview? So the fashion was fantastic, but sexism was rife.
39:04
Well, it wasn't so much as sexism as it's just women weren't allowed to do those sorts of things.
39:10
For example, it never even occurred to me to join the military and try to become a pilot and go to test pilot school like the earlier astronauts.
39:21
That never even occurred to me because women weren't allowed to do those things.
39:25
Some of the newer female astronauts, you know, have incredible backgrounds of fighting in combat in Afghanistan and so forth.
39:34
But that didn't even occur to me.
39:36
So it was just a very, very different era.
42:59
You had, you'd left your, she was 14 months old when you went into space and you did face some criticism.

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