
Anna Fisher
Anna Fisher is Chief Marketing Officer of Kustomer, an AI-native customer support platform, based in the Greater Boston area.
3
APPEARANCES
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Aug 28, 2026
How to build a “Marketing Brain” using Claude with Anna Fisher
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Jennifer GutmanHOST
And where I start to worry, right, is if we're all becoming faster, smarter, and better, and we're all using the same tools to become faster, smarter, and better, right, Does that mean we're all using the same AI playbooks? And if we're all using the same AI playbooks, how on earth, right? The famous question where we're always trying to stand above the noise, but how do we stand out anymore in an authentic way that we can actually drive awareness above the noise and not sound like everybody else in the market?

Anna FisherGUEST
And I think the way that we help our company and just our teams continue to be authentic is to bring them, like what is the piece that is uniquely human? So there are so many things we can automate and there's so many things.

Anna FisherGUEST
And again, when I get automated, sequences that I can tell have absolutely zero personalization.

Jennifer GutmanHOST
How do you stop your team from falling into that high output, look at me, I'm super productive mindset? I would say experience when the ultimate goal truly for every B2B marketer is pipeline revenue and moving the needle.
First mum in space, Tiggy Walker, Recruiting women to Formula 1
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Anita RaniHOST
Did I read that you wore a green pant one suit with wedges to your interview? So the fashion was fantastic, but sexism was rife.

Anna FisherGUEST
Well, it wasn't so much as sexism as it's just women weren't allowed to do those sorts of things.

Anna FisherGUEST
For example, it never even occurred to me to join the military and try to become a pilot and go to test pilot school like the earlier astronauts.

Anna FisherGUEST
That never even occurred to me because women weren't allowed to do those things.

Anna FisherGUEST
Some of the newer female astronauts, you know, have incredible backgrounds of fighting in combat in Afghanistan and so forth.

Anita RaniHOST
You had, you'd left your, she was 14 months old when you went into space and you did face some criticism.

