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Anna David

Anna David

American publisher and author

Jul 17, 2026

12:36
And I guess when we're looking at expectations if we do a book and what we're looking to cause, like what should we-- what should our expectations be kind of starting out?
12:46
That's the most important thing, and that's why we turn down, I would say, three-quarters of the people that work out.
12:53
Yesterday, we'd been in negotiations for months with somebody, and I could just tell her expectations, it was just gonna be a mutually frustrating experience, so I just-- I said, "Let's cancel before we start." If somebody comes to me and says, "I wanna be on the New York Times list," I know they're not, they're, they're not a realistic person.
13:11
If they say, "I want to, um...
13:13
How much money am I gonna, gonna make? Oh, we better price my book at $25 'cause I wanna make the most," I know they're not the right person.
13:21
Um, it is so important with books to temper expectations.
13:26
I'm somebody who had six miserable book launches because I kept thinking, "Well, I'm on the Today Show, I'm gonna sell a million books." Now I only have amazing book launches because I only rely on the things I can control.

7 MINS LATER

20:25
Right
16:08
Yeah.
16:08
But I will say my parents met him, right? So my, um, parents, we were in, um, my ho- my, for my grandfather's funeral.
16:17
This was, again, in the, like, early '90s.
16:20
Uh, my parents came into to h- Boston, and I was like, "Okay, you're gonna meet my new boyfriend, Matt." And so we...
16:27
Okay, what happened? Hold on.
16:29
We, w- uh, we were staying in a hotel in, um, Cambridge, and I went...
16:34
I had my own room.

44 MINS LATER

61:00
So what do they do?

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