
Anna David
American publisher and author
2
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Jul 17, 2026
Why Most Business Books FAIL (And How to Write One That Wins) | Anna David
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12:36And I guess when we're looking at expectations if we do a book and what we're looking to cause, like what should we-- what should our expectations be kind of starting out?

Anna DavidGUEST
That's the most important thing, and that's why we turn down, I would say, three-quarters of the people that work out.

Anna DavidGUEST
Yesterday, we'd been in negotiations for months with somebody, and I could just tell her expectations, it was just gonna be a mutually frustrating experience, so I just-- I said, "Let's cancel before we start." If somebody comes to me and says, "I wanna be on the New York Times list," I know they're not, they're, they're not a realistic person.

Anna DavidGUEST
How much money am I gonna, gonna make? Oh, we better price my book at $25 'cause I wanna make the most," I know they're not the right person.

Anna DavidGUEST
I'm somebody who had six miserable book launches because I kept thinking, "Well, I'm on the Today Show, I'm gonna sell a million books." Now I only have amazing book launches because I only rely on the things I can control.
7 MINS LATER
Ep. - 1517 - SATURDAY SERIES: ANNA DAVID
16:08
16:20

Anna DavidGUEST
But I will say my parents met him, right? So my, um, parents, we were in, um, my ho- my, for my grandfather's funeral.

Anna DavidGUEST
Uh, my parents came into to h- Boston, and I was like, "Okay, you're gonna meet my new boyfriend, Matt." And so we...
44 MINS LATER