Angi
Angi (formerly Angie's List) operates a digital marketplace that connects homeowners with local home service professionals for projects such as plumbing, electrical work, remodeling, roofing, cleaning, and HVAC. It also provides cost guides and home care articles to help consumers plan and budget projects.www.angi.com
41
MENTIONS
26
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26
PODCASTS
Search complete. 41 mentions across 26 episodes found for "Angi".
Nov 7, 2026
Dan LiebrandHOST
So a lot of preparing and then how did you start to generate leads?
Mike GilbertGUEST
Yeah, so we worked on two different fronts.
Mike GilbertGUEST
So we actually had Elizabeth starting out with government contracts, getting us prepared on that front while I was working through Angie's List, Thumbtack, anything I could think through to get us leads.
Mike GilbertGUEST
We were obviously paying for them in the beginning and just trying to muscle our way through the grind.
Elizabeth GilbertGUEST
Yep.
Elizabeth GilbertGUEST
I remember
Dan LiebrandHOST
him answering texts in the middle of the night with
Elizabeth GilbertGUEST
Angie lead and thumbtack.
Walter SterlingHOST
We wouldn't know who to call.
Walter SterlingHOST
Who would you call? I've never seen in the Yellow Pages, did I just say that? I've never seen online in Angie's List, here's how to get a new floor built.
Walter SterlingHOST
That doesn't happen.
Walter SterlingHOST
But if you have that kind of money, you know.
Andy WalkerGUEST
I don't remember all their names.
Andy WalkerGUEST
Like Angie's List, all the different things that are out there.
Andy WalkerGUEST
And I started... researching it kind of hard and watching videos, I guess.
Andy WalkerGUEST
And it was just filling up my screen.
Cesar GilHOST
their existing Yelp listing, Yelp ads typically doesn't really help.
Cesar GilHOST
Or rather, it's almost like an Angie's List thumbtack where, yes, you get leads, but they're very like...
Cesar GilHOST
You get them in bunches, and they're very like, I want the cheapest price with the fastest price that pulls up, which is okay until you outgrow that.
Cesar GilHOST
Funny thing, though, this customer is in California.
SusanHOST
they have all these kind of cool, inexpensive trim pieces that are made for DIYers that are easy to put on the wall and then you can paint over them and it looks like a textured wall.
SusanHOST
So there's a lot of products out there today to help you update your home that takes minimal skill set.
KurtHOST
Okay, so there's a piece out, excuse me, There's a company called Angie's.
KurtHOST
It used to be called something else.
KurtHOST
Angie's List, right? That's right.
KurtHOST
And so Angie's has kind of a motivation behind this piece.
KurtHOST
Yeah.
KurtHOST
Because they try and connect people to contractors.
Ashton BrownGUEST
Like send, you know, maybe a few people a month to Google.
Ashton BrownGUEST
But if you have more clients than that, maybe you send one to Angie's List.
Ashton BrownGUEST
Or maybe you send one to Realtor.com or your industry platform as you get raided.
Ashton BrownGUEST
Maybe you take a more strategic approach to send people, especially if you think they're going to put in the effort to create an account, send them to the platform where you could really use some additional reviews from.
Jonathan PototschnikGUEST
And so I just want to ask our friends, who do you use? And I would like to know if five of my friends use that same company because that's exactly who I want to use.
Jonathan PototschnikGUEST
So I don't want to go to Thumbtack.
Jonathan PototschnikGUEST
I don't want to go to Angie's List.
Jonathan PototschnikGUEST
I don't want to go to Google.
Jonathan PototschnikGUEST
I don't believe anybody wants to go to those services.
Jonathan PototschnikGUEST
There's more to it.
Jonathan PototschnikGUEST
I've only thought through it so far.
Jonathan PototschnikGUEST
But the most important leg is how do we find our service providers first? from our friends and our trusted network and never go to Google, never go to Angie's List, Thumbtack, Yelp, any of them.
Carrie GoldbergGUEST
And at this point, Match Group, which later in the last couple of years broke away from IAC, I think it's because of all the tawdry rape concerns.
Carrie GoldbergGUEST
And IAC at the time was acquiring these more family friendly like Angie's List and Care.com. And I think they wanted to separate out the more scandalous companies.
Carrie GoldbergGUEST
I mean, it's still pretty much like controlled by the same people that controlled it under IAC.
Carrie GoldbergGUEST
Oh, that's interesting.
Herb WeisbaumGUEST
And then it said, let Lowe's do this for you and install it.
Herb WeisbaumGUEST
And we used genuine Angie's List contractors.
Herb WeisbaumGUEST
And I should have run 100 miles away when I heard that.
Herb WeisbaumGUEST
But I did it.
Rachel JohnsonGUEST
And if you look at my background on LinkedIn, you'll see some companies that you recognize and maybe some companies that you don't.
Rachel JohnsonGUEST
And so I'll talk about a couple companies that you might recognize, specifically Angie's List, ExactTarget, which got acquired by Salesforce.
Rachel JohnsonGUEST
And then IgoDigital, which got acquired by ExactTarget and then by Salesforce.
Rachel JohnsonGUEST
And really through, I'll talk about with this segment, early career and learning opportunities.
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