And you

think about if you are going out and you're going to buy, I mean, let's just say a washing machine, right? When you see one that is priced at $1,000 versus one that's priced at $300...

you're automatically going to assume that the value of what that product that's priced $700 more is better, more luxurious product, right? So even just, I mean, that's just a very baseline example, but even just from a consumer psychology perspective, when you are devaluing by pricing too low, you're actually assuming that your potential client can't afford or won't pay that.

And so that's one piece of it.

But also I have found even in just my own business, both selling products and selling coaching, that when I price, I cannot price on feelings.

And- Men, we are not we naturally are, you know, more emotional creatures.

And we make decisions a lot of times based on what we feel.

That's super helpful.

And you

think about if you are going out and you're going to buy, I mean, let's just say a washing machine, right? When you see one that is priced at $1,000 versus one that's priced at $300...

you're automatically going to assume that the value of what that product that's priced $700 more is better, more luxurious product, right? So even just, I mean, that's just a very baseline example, but even just from a consumer psychology perspective, When you are devaluing by pricing too low, you're actually assuming that your potential client can't afford or won't pay that.

And so that's one piece of it.

But also I have found even in just my own business, both selling products and selling coaching, that when I price, I cannot price on feelings.

And men, we naturally are more emotional creatures and we make decisions a lot of times based on what we feel.

We think that they won't pay that.

That's super helpful.