Like, what's your immediate reaction? What's your summary, having worked in the industry? Like, is this something you would've been proud to make?

Yes.

I, I think you have to look at what the industry norms are and say, "How do we do something different?" And if you think about pet food commercials f- for as long as you can remember, there's always the same sorts of themes, right? Mateship of dogs, the, the, the connection we have as humans with them, which is all great, and as dog owners, I'm a dog owner, we can all relate to that, right? But you have to do something different to stand out.

I'm a sucker for musical theater.

Like, take me to a musical, I'm-

Correct

... and sort of heard that and went.

And it's actually one of the great things that you have to think about as a creative is that the idea doesn't always come sitting at the desk.

And I'm really keen to unpack your latest work for car sales.

Great to be here.

And I'll start off by saying in terms of shaping the outcomes, it was absolutely the two tractors team.

You know, our account director, Dom, our creative director, Tim, really pushed this.

But also working beautifully with...

the car sales team.

You guys would be seeing this.

True.