Andrew Tindall

You need an expert, and Carsten is that expert, so thank you for talking us through, uh, the, the outline of the complicated geographical distinctions of what, uh, plant variety rights really mean.

And we've got the next in our microlearning in IP, which will be on Tuesday of next week delivered by Andrew Tindall from HGF, where we'll be talking about how to structure a collaboration agreement between a farmer and a tech developer to ensure that the farmer's intellectual property, their knowledge, their know-how, is harnessed and rewarded appropriately in the collaboration agreement.

Wednesday we had our Farmer First Innovation Group.

This is our online, uh, it's about quarterly meeting we have for our farmer members where we showcase, uh, knowledge, exchange, uh, new information about, in this case it was disease management.

So this is from our beloved Andrew Tyndall.

So Andrew Tindall's verdict on marketing, sorry, marketers still putting QR codes in their ads.

He says, like, you're being very moronic in doing so.

He's a friend of the show.

So that training to me is a massive resource.

And just follow the likes of System One and Andrew Tindall and his buddies who all put out phenomenal research that's underpinned with data out of the EFI database and their own research.

It teaches you just so much about how you should do your job other than just the artsy stuff.

And bringing those two together, the fundamentals of brand building and the creativity of, in my case, craft.