Yeah

...

I think the starting point with this is, um, getting on the same page about those metrics that matter.

Um, when you shift from a, "Here's my marketing spend, and here's how many customers we expect to bring in this year," um, to metrics that matter, like cost to acquire, cost to retain, um, you can start to identify, um, that we need to be able to measure these.

Um, and there's a, a whole variation of those metrics that are probably a little more pointed, but I'm using them just as a general way.

You have to sit down as a leadership team and go, "Well, we can only kind of measure that after the fact when we take how much we've spent and look at how many customers came in the door.

Um, but if we really wanna dig any deeper t- into that, we can't." And if you all kind of come together and say, "Hey, here's, here's what we're aiming for," um, you will bring a product person or a strategy person in.

[laughs]