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Andrew May

Historian

Aug 17, 2026

53:31
This will help explain it.
53:33
Life is not like a share portfolio.
53:36
You don't just lock in and do a full dividend reinvestment plan.
53:40
You've got ups and downs, and that's the pulse of life.
53:43
There's times where you need to go really hard.
53:45
You might have started a new role.
53:46
You're starting a new family.

6 MINS LATER

59:59
What do we get them to do in the next week? Where do we start in the next week?
16:26
Ah.
16:28
And it's a puzzle, and you've got two doors.
16:33
Now then, which door are you going to go through, Gemini? It's the door for expectations on others that is unrealistic, and it's a door of self-communication and self-care with you.
16:51
Expectations from others, you're not in charge of that, so cut the need for that.
16:58
You're in charge of your self-belief and self-care.
17:03
So consider, stop overthinking answers to situations, because often it's not as simple as that because it's outside your control.
17:14
It's time to move forward without placing unreal expectations on or to others.
20:20
So let's stay in the positive, and I'll guarantee that, you know, September, October, November are fantastic months for you.
23:24
So overall, what struck you when you were reading the submissions this year around what, how, how marketers are looking at these sorts of growth initiatives?
23:33
I think that's exactly it.
23:34
Uh, in the first year we were sort of really discussing what is growth and how does it differ to excellent marketers, which we see so many of doing great extended year-on-year campaigns.
23:43
So getting clear on what growth was and what was genuinely creating that net new growth, incrementality, getting the businesses to think differently.
23:51
So it wasn't just that day job really, it was that fundamentally, you know, changing the trajectory of the business.
23:57
And you've heard today both have also talked about, you know, how it tapped into consumer and customer insights, and more than just insight and talking about your own brand, cultural or societal impacts or challenges or, or things to think differently.
24:10
So when you looked at the, the awards that really, or the entries that really stood out for us, it was the ones that didn't talk about those standard campaign metrics, the ones we hear, you know, year-on-year.

13 MINS LATER

37:30
But how about Andrew, how about for you? Have you, how broad have you gone? How lateral thinking have you gone when you're trying to, to get some inspiration?
5:10
Things are finally changing for you for the better.
5:13
Thanks, Wayne.
5:14
Well, Aries, what can we say about the energy for you for this coming month? I tell you what we can start by saying.
5:20
We can start by saying that the energy asks you to calm down your mind because there's an area you will have a mind full of ideas whizzing all over the place, full of achievements that you want to make plans for.
5:33
But what are you really doing? Consider this.
5:36
In reaching and planning your goals, it's time to think about moving forward, but not in a rushed manner.
5:44
It's time to step back and start to take action and focus on a well-planned strategic approach.

8 MINS LATER

14:06
Just look beyond your insecurities and you will find it.
6:19
With bugs in, would it be more powerful? You get ants and flies in them, don't you?
6:24
You do, really, yeah.
6:25
And interesting enough, in Greek mythology, it's rumoured and it's suggested as well, the Greek tradition talks about the sun god...
6:37
the sun god's son actually having a chariot crash and dying and his sisters were that mournful of him just go and look it up it's only four more detail than what i've got time to give you but his sisters was that was mourning his death and their tears turned into popular trees and their hardened drops of sap became amber.
7:03
But it all started with tears of sorrow and grief, and that's where you have amber, the connection to grief.
10:35
Let it choose you.
10:36
And let it choose me and just go what I feel.
10:41
And I can't...

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