A
Andrew May
Historian
5
APPEARANCES
3
PODCASTS
012
DEC 30
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Aug 17, 2026
Elite Sports Mindset Coach Reveals How High-Achieving Men Avoid Burnout || Andrew May
59:59
6 MINS LATER

Pod O'SullivanHOST
What do we get them to do in the next week? Where do we start in the next week?
The Bad News Zodiac August 2026
16:33
16:51
17:03
20:20

Andrew MayGUEST
Now then, which door are you going to go through, Gemini? It's the door for expectations on others that is unrealistic, and it's a door of self-communication and self-care with you.

Andrew MayGUEST
Expectations from others, you're not in charge of that, so cut the need for that.

Andrew MayGUEST
So consider, stop overthinking answers to situations, because often it's not as simple as that because it's outside your control.

Wayne AnthonyHOST
So let's stay in the positive, and I'll guarantee that, you know, September, October, November are fantastic months for you.
CMO Awards Podcast Episode 15: Going for growth: AAMI, Wesfarmers Health on the case for behaviour change
23:34
23:43
23:51
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24:10
N
23:24Nadia CameronHOST
So overall, what struck you when you were reading the submissions this year around what, how, how marketers are looking at these sorts of growth initiatives?

Andrew MayGUEST
Uh, in the first year we were sort of really discussing what is growth and how does it differ to excellent marketers, which we see so many of doing great extended year-on-year campaigns.

Andrew MayGUEST
So getting clear on what growth was and what was genuinely creating that net new growth, incrementality, getting the businesses to think differently.

Andrew MayGUEST
So it wasn't just that day job really, it was that fundamentally, you know, changing the trajectory of the business.

Andrew MayGUEST
And you've heard today both have also talked about, you know, how it tapped into consumer and customer insights, and more than just insight and talking about your own brand, cultural or societal impacts or challenges or, or things to think differently.

Andrew MayGUEST
So when you looked at the, the awards that really, or the entries that really stood out for us, it was the ones that didn't talk about those standard campaign metrics, the ones we hear, you know, year-on-year.
13 MINS LATER
N
37:30Nadia CameronHOST
But how about Andrew, how about for you? Have you, how broad have you gone? How lateral thinking have you gone when you're trying to, to get some inspiration?
The Bad News Zodiac July 2026
5:14
5:20
5:36
5:44

Andrew MayGUEST
Well, Aries, what can we say about the energy for you for this coming month? I tell you what we can start by saying.

Andrew MayGUEST
We can start by saying that the energy asks you to calm down your mind because there's an area you will have a mind full of ideas whizzing all over the place, full of achievements that you want to make plans for.

Andrew MayGUEST
In reaching and planning your goals, it's time to think about moving forward, but not in a rushed manner.

Andrew MayGUEST
It's time to step back and start to take action and focus on a well-planned strategic approach.
8 MINS LATER
Mystical Gemstones
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6:37
7:03

Wayne AnthonyHOST
With bugs in, would it be more powerful? You get ants and flies in them, don't you?

Andrew MayGUEST
And interesting enough, in Greek mythology, it's rumoured and it's suggested as well, the Greek tradition talks about the sun god...

Andrew MayGUEST
the sun god's son actually having a chariot crash and dying and his sisters were that mournful of him just go and look it up it's only four more detail than what i've got time to give you but his sisters was that was mourning his death and their tears turned into popular trees and their hardened drops of sap became amber.

Andrew MayGUEST
But it all started with tears of sorrow and grief, and that's where you have amber, the connection to grief.