What's the biggest challenge you're facing now?

So, Seth, I think it's, [sighs] I think that a lot of the advisors in the space that are solo or independent, they focus on...

I think there's two camps.

One camp says, "I know what enough is.

I've got 30, 50, 80 million in AUM.

I'm making good money." Um, the other camp says, "I'm gonna grow to find security." And so I think the, the piece of advice I would say is to begin to pivot and think about, "What am I really building?" And, "Is what I'm building something that someone would buy?" Right? My partner and I, we're both CEPAs, which is a certified exit planning advisor.

It's all about your customer capital.

What do you like best about what you're doing?