Was it really the social media thing that kind of kicked off this brand? What does it take to actually modernize this type of a concept and get it ready for franchising without losing what people like about shawarma in the first place? Or in the case of Shelby's, what made the restaurant number one work?

Yeah.

I think there is a, in the restaurant industry, there's cycles and nobody wants to open a burger joint.

Smash burgers forward for a little while and nobody wants to order it, open a chicken joint anymore or chicken sandwiches or burrito.

The new thing is bowls with the cavo or the Chipotle experience.

And I think form is a sexy new sort of category that the restaurant has.

world is getting into.

What are the biggest components of your tech stack today? Maybe tell us what's been the most recent piece of tech that you've added or replaced? And what are your next tech bets?