What were some of the things that you decided to do differently than those other people who didn't make it?

Oh, well, the very first thing that we, we've been beating off with a baseball bat is we have every marketing company and every telephone company in the world telling us, you know, "We'll, we'll build you agents, we'll build you robots, we'll be able to do this, we'll be able to do that." Cool.

I don't want a chatbot.

I don't want a chatbot.

I don't want a robot.

I don't want AI on the phone.

I don't want my customer calling and getting Johnny 5000.

And are you married to hiring in the US?

And Jeff Koons

... and Jeff Koons, that we thought it was gonna be pretty simple, and it didn't get simple at all.

[laughs] So, uh, okay.

Andrew? Well, um, Anna, um, has been at Vogue now for almost 40 years, and she currently serves as the global editorial, uh, director of Vogue and also the chief content officer of Condé Nast.

She's also a trustee of the museum and chairs the Met Gala every year.

She's also a great friend and a mentor over the years, and gives me great advice.

The best advice was, "No is a very good answer."

Oh, my