So when people come to you for the waxing is kind of the primary thing just to remove the unwanted hair or are there other, like you mentioned kind of exfoliation, are there other health skin benefits that they're also looking for at the same time?

Well, waxing was just one way for me to achieve my goal, which has always been the woman confidence, right? Even though we are a unisex salon, head to toe, majority of the clients still females.

So I always wanted to deliver confidence, a woman that feels more empowered, confident, self-realize it.

And waxing was the primary way that I figured I would do that.

But I'm going to give you like a new grip where the business is going.

And I feel like, I feel, I'm sure I'm creating a new category on the market right now that I'm glad to share here with you and your audience.

Over 15 years only waxing and doing authentic waxing, I realized that not always I was able to bring that confidence for that female.

So how did you scale? Because I think that's a big issue that a lot of not just practice owners or business owners struggle with is how do you scale to multiple locations? Well,