Andrea Colli is a professor of business history at Bocconi University in Milan.
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Andrea ColliSOUNDBITE_SPEAKER
5:22
The main idea was to produce a car that was not for sport or for elites.
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Sofia BettizaHOST
5:33
In 1920s Italy, workers are increasingly swapping a rural life on the farm for the better paid factory work in the cities.
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