What do you look for in Marte? What would be the key sort of signs that a platform might be the right fit for you?

It depends, doesn't it? There's so much choice and every organisation is different and their setup is different.

What marketing needs to do as a function for their organisation will vary depending upon buying cycles, what you're selling.

There's so many parameters to think through that one size doesn't fit all.

So in a way, it's great that there's so much choice, but then how do you sift through all of that when you've got some vendors who are brilliant at selling to you and could be very persuasive and you could easily make the wrong decision? And then I think in some organisations, probably, I don't have evidence for this, but a marketeer is buying without involving their IT department, perhaps, you know, or sales even, because, you know, the best smart tech doesn't just work for marketing.

It works for the sales and marketing ecosystem.

Right.

Yeah.