That's just who I know you are to be.

But even selling wine.

you know as a rep you go to you you go to you do dinners you you do in-store tastings like a lot of those things are live and they mean something and i think this is a it's something that's been in our industry for a long time and kind of the backbone of it in a lot of ways right because you know this is a con you know this this business is a contact sport right like you have to reach out and touch people and out of sight out of mind right because somebody else is there taking your place and so for me it's just like let's do it in person.

Like I do wine dinners all over the country.

I've done it for the last 20 years, but there's a disconnect between the audience.

When you think about a wine tasting, you know, it's pretty studious.

You know what I mean? Like it's presented in a more professional way.

Winery.

You know what I mean? You get small batch

groceries.

You get vinegar and all kinds of shit.

Number two.

Something else happened? Come on, keep going.

Actually, in April, which I probably wasn't on the record yet, but I bought a wine store up the street.

And so I bought that in probably April of 2019.

So I

Okay.

So when you divide it that way, that's how you know.

You can say, "Okay, if I'm looking at wines from California or from South America, Chile, Argentina, those type wines are gonna tend to be more fruity and more ripe and more alcohol." Old World wines, France, Germany, Italy, those wines are from cooler climates which don't have as much sun, so they have lower potential alcohol, so lower alcohol, more acidity, and then they tend to have a little bit more nuances in the flavor.

So you're thinking about mushroom.

You're thinking about like mineral, gravel.

Like all those things you hear people say, those tend to lead in Old World wines versus in New World wines, even though you find them in both, but that's the generality that I find that really kind of helps people break down just the vast world of wine.

Oh, got it.

And that's what the traditional winemakers play with, in that kind of margin of how much do you get it to, to be perfect every time the exact same way, no matter what vintage, and where to be hands-off at, so the wine has those nuances and those things that you love in wine.