AND1

i had when i had stumbled on uh Because Joseph was showing interest in basketball stuff prior to him playing.

I was trying to find And1 stuff.

Yeah.

And I stumbled on how the professor still has his own channel and makes his own content and all that stuff.

Young nigga, he know 'cause he payin' somethin'.

I ball on these bitches like AND1.

Swish, bitch, I'm the shit.

Kiss of the clique, we rich as a bitch, yeah, ayy.

In 2026, that story came full circle.

More than two decades after the move that launched his career, the professor officially returned to AND1 as a brand ambassador and director of talent, where he'll help discover the next generation of streetball stars while launching his own signature sneaker and apparel line.

He's also expanding his voice even further, hosting his own podcast, The Handle.

Because every once in a while, someone changes the game without ever playing by the rules.