Anchoring effect

It's ridiculous.

Why does Apple need to approve everything that runs on a phone but not my Mac? There's a concept in psychology called the anchoring effect, where if I were to ask you a question and start with an answer, or just throw out a number at first before I get your answer, that will influence your answer.

If I were to ask, how much would you pay for this pen? $40, $50? Yeah.

That's going to influence, okay, well, maybe I don't want to spend that much, but $30.

And that's where I was going with this,

yeah.

Apple has set these rules, and the anchoring effect turned the negotiations into, well, you can keep almost all of those rules in place.

Now we'll only negotiate on the amount of the fees that you're charging.