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Anat Shani
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Aug 26, 2026
If Patients Won't Use It, It Won't Help
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6:15Tom HickeyHOST
Can you walk us through the origin story and how the idea evolved into a regulated product? Can you help us with that journey?

Anat ShaniGUEST
So it was at the time that I came back from my MBA experience and I was looking for a new opportunity at the time.
11 MINS LATER
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17:58Tom HickeyHOST
What would your advice be? How do they practically build a patient-centric design into early prototypes instead of thinking about that later on in the journey? Do you have any thoughts for us there?
Putting an Expert Respiratory Therapist in Every Home with Anat Shani
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22:58

Henry NortonHOST
So Can you tell us about that story, how that all came about and how Synchrony helped in that situation?

Anat ShaniGUEST
Yes, this was definitely, I would say, a unique and delicate time for everyone involved.

Anat ShaniGUEST
We just started, even we didn't even officially launch and get the company going when we were initial phases of developing prototypes, brainstorming on some ideas.

Anat ShaniGUEST
and very severe CF patients that used to be treated daily by one of our co-founders, Gil Sokol, who is a trained respiratory therapist.

Anat ShaniGUEST
He used to come into her house and treat her every single day with manual airway clearance therapy.

Anat ShaniGUEST
She was at the time very severe in her condition with advanced cystic fibrosis, waiting for a double organ transplantation.
22 MINS LATER

Henry NortonHOST
So talk me through how that early stage commercial has gone since getting the FDA clearance last year.