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Anat Shani

Aug 26, 2026

6:15
Can you walk us through the origin story and how the idea evolved into a regulated product? Can you help us with that journey?
6:24
Yeah, sure.
6:25
So it was at the time that I came back from my MBA experience and I was looking for a new opportunity at the time.
6:34
As I mentioned, I was at maternity leave, so it's a good time for transition.
6:39
And I was in touch with a medical device incubator here in Israel.
6:43
At the time, it was called Medics Accelerated.
6:45
Today, it's part of the Edge Ventures group.

11 MINS LATER

17:58
What would your advice be? How do they practically build a patient-centric design into early prototypes instead of thinking about that later on in the journey? Do you have any thoughts for us there?
0:30
So Can you tell us about that story, how that all came about and how Synchrony helped in that situation?
0:37
Yes, this was definitely, I would say, a unique and delicate time for everyone involved.
0:42
This was, as mentioned, the early days of COVID.
0:45
We just started, even we didn't even officially launch and get the company going when we were initial phases of developing prototypes, brainstorming on some ideas.
0:56
and very severe CF patients that used to be treated daily by one of our co-founders, Gil Sokol, who is a trained respiratory therapist.
1:05
He used to come into her house and treat her every single day with manual airway clearance therapy.
1:12
She was at the time very severe in her condition with advanced cystic fibrosis, waiting for a double organ transplantation.

22 MINS LATER

22:58
So talk me through how that early stage commercial has gone since getting the FDA clearance last year.

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