Anáhuac University Network

Welcome to the Mexico Business Now podcast, your ultimate source for insights and trends shaping the Mexican business landscape.

The following expert contributor article of the professional services industry is How Gen Z and Alpha are driving YouTube's living room TV takeover by Laura Coronado, professor and researcher at the School of Global Studies, Universidad Anahuac.

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Who is really in charge when we talk about family decisions? We know that traditionally, advertisers focus their budgets on the 25 to 54 demographic consumers.