Amstrad plc
146
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44
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37
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Search complete. 146 mentions across 44 episodes found for "Amstrad plc".
Sep 14, 2026
Zing TsjengHOST
It was actually double the average weekly wage.
Simon JackHOST
So in 1968, age 21, he incorporated his company, AMS, Alan Michael Sugar Trading Limited, Amstrad for short.
Simon JackHOST
And incorporating basically means, you know, rather than being a sole trader, you have a company, an entity, which is a business which kinda operates as a legal thing separate from yourself.
Simon JackHOST
And some advantages in that, in that, um, you can, you know, the p- you pay the money into it rather than paying income tax directly as a person.
Zing TsjengHOST
So maybe a young Alan Sugar listening right now might go back into that business.
Simon JackHOST
So he was onto something here, and he repeated this same trick, outsourcing, undercutting competitors with other electronic equipment.
Simon JackHOST
He imported goods cheaply from Asia, putting the Amstrad name on them and selling for a profit in the UK.
Simon JackHOST
He said, "I was always gonna be the pile 'em high, sell 'em cheap end of the market."
Adam SchwabHOST
Yeah, yeah.
Adam SchwabHOST
There were lots of, like, other brands, and then there were a trillion other brands that m- like Amstrad, if you heard of that one.
Adir ShiffmanHOST
Amstrad, oh yeah.
Adam SchwabHOST
It was an IBM one.
Adam SchwabHOST
And so there were lots of cheaper things that you could buy than an Apple IIe, for example.
Fred ToucherHOST
He's gone now.
Fred ToucherHOST
He Amstrad to another state.
Fred ToucherHOST
Sure.
Fred ToucherHOST
But he married into a rich family, lovely family.
Jim MiddletonHOST
Yeah.
Chris O'ReganHOST
So, you know, let's, let's not go there, because I've always saw it, like, the only way that you can get Zelda to work on a micro is you need a 200 the Amstrad, 128 Amstrad plus.
Chris O'ReganHOST
That's what you need to run Zelda.
Chris O'ReganHOST
Zelda.
Matt LeeGUEST
later, yes.
Matt LeeGUEST
So I guess once they decided that I was no longer terribly ill, that I should be given a computer and I really wanted an Amstrad CPC because...
Matt LeeGUEST
Growing up in Devon, three of my neighbours in my street had CPCs, and so it made sense for me to get one.
Matt LeeGUEST
So we got one Christmas of 1990.
Matt LeeGUEST
Standard 464.
Matt LeeGUEST
Yeah, which came from, I think, I want to say one of the big catalogue companies, like Great Universal, something like that.
speaker_0HOST
Because I've got to say, sometimes when there's a kind of groups of Amstrad users, there's often an Amstrad dealer nearby, but it doesn't sound like that was the case for you.
speaker_0HOST
There was Toys R Us in Plymouth.
Chris MoylesHOST
'Cause he in- he invented the computer, didn't he?
Dominic ByrneHOST
He did, the Amstrad.
Dominic ByrneHOST
He did.
Chris MoylesHOST
So if you type it in, uh, uh, y- how tall is, uh, Alan Sugar-
DaveHOST
Cheap PCs, cheaper PCs, and even cheaper PCs.
DaveHOST
The story of Amstrad's PC 1512 on its 40th anniversary.
JasonHOST
Exploring a 1987 time capsule, gems found in 700 pages of Atari user group newsletters.
ChrisHOST
Lotus is back, and this time without a Toyota Camry engine.
6 MINS LATER
DaveHOST
Intel's new 386 CPU went first into a compact machine, a huge knock to IBM's reputation as market leader.
DaveHOST
They didn't get the new chip first, and that, I think, had people thinking maybe IBM aren't all they're cracked up to be.
DaveHOST
But 1986 is where Barrow boy Alan Sugar's Amstrad company decided that even though the clones were selling at a third of the price of a full fat IBM, he could sell a PC for half the price of the clones.
DaveHOST
The Amstrad PC 1512 launched at 399 pounds plus VAT in 1986, and Amstrad managed that by some clever corner cutting.
Sean SwanGUEST
Yeah, it was trust, yeah.
Paddy CarrollHOST
I remember we got, I remember, I think my mother got me, I don't know whether it was a Nintendo or something, I can't remember what, an Amstrad or something we got from yourselves.
Paddy CarrollHOST
And I remember her going in every Friday and taking off a book and whatever it was.
Paddy CarrollHOST
And eventually, the week before Christmas or a couple of days, it was there, you know, it was always there Christmas morning.
Nick JamesGUEST
He just invented it about 15 years too early and no one was ready for it.
Nick JamesGUEST
They actually created an Amstrad version of what eventually was similar to the iPad, just 15 years too early.
Nick JamesGUEST
It tanked.
Nick JamesGUEST
No one bought it because the world wasn't ready.
AaronHOST
... with this week's, uh, nomination.
AaronHOST
The show, uh, will be about the Amstrad GX4000.
AaronHOST
This piece was sent in by the Brit.
AaronHOST
Explain yourself, the Brit.
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