American Honda Motor Company

Sure.

So I am the senior product planner at American Honda Motor Company, and I specifically work on the, uh, Honda auto side on the Passport and Pilot.

Um, but from an industry standpoint, we see that affordability is a growing issue for our customers.

Um, the average cost of a new vehicle is about in the fifty thousand dollar range, which is a lot for people these days, especially when they're coming out of older vehicles.