American Film Market

This plan is now up and live, making it a three-tier loyalty system for Regal moving forward here in North America.

Now moving over to another major circuit in the United States, we have news that AMC Theatres is gonna be collaborating closely with the American Film Market in its upcoming event held in Los Angeles from November 10 to 13, with screenings set to take place at the AMC Century City 15.

A new collaboration between AFM and AMC will see the AMC A-List members and its fan-driven B-List Movie Club collaborating with special screenings for films that want to get a little bit more audience reception, audience reaction, and feedback.

That's going to be involving directly movie fans and avid moviegoers with some selections at the American Film Market.

A really cool initiative, uh, obviously engineered by an old friend here at Box Office Pro and of the industry, Jackie Brenneman, current CEO of American Film Market.

An exciting change here as we see AFM retooling itself to be a lot more exhibitor friendly and exhibitor focused moving forward, bridging that gap between the film producers and the film exhibitors.

Moving forward here on the world of screen advertising, we got a new update between Screenvision and CMX Cinemas.

And we're trying to draw pictures, draw depictions, and also call upon businesses that are possible to be sold all across the world to change hands as a representation by calling upon them with live orchestration between ambient landscape sound and unique directions of the sound shifting by having this interesting collaboration of custom music that comes about from the ambient landscape sort of foundational mindset that wants to try to get different energies to come from different people, like some different folks that are coming together to play the sound to try to make make unique variations of different genres by painting the depictions sort of with their instruments and having a combination and a collaboration incentive with the live shopping people so that while they're live shopping broadcasting they're also being brought in new customers and such things of local businesses to that area that city that are you know trying to also get more incentive to to bring more awareness to their live shopping to their brand to their online presence and then at the same time there's a split like a connection of a splitting of the revenue between the musicians and then also the live shopping people and then other people that can be on stage too there can be performance art people or that pass through or even people painting in the background or things of this nature so that the revenue split can be split among the performance people and then the live shopping people or whatever negotiation comes about so that it's kind of like a film deal actually so it's actually like a production after all because the intention is to draw some awareness through some unique you know just in in-person performance uh items to just bring some more folks through And just creating a unique production deal in essence, which corresponds to like a small micro version of making a filmmaking deal.

And it's kind of a shout out or a resonance or a residual to what's called the AFM, which is the American film market, which is coming up in November.

And, um, and then also like, you know, Hong Kong as a market, as a film market in of itself, which has its own history and sort of trying to combine the methodologies and the mindsets in just the podcast today and like a shout out to try to transition into the new global economy of screens, which is the theme for AFM this year, um, in, in the U S and, uh, nonetheless, um, transitioning that into being able to conceptualize these type of film deals and or collaborations with unique elements that are being able to be orchestrated that cause custom music based on the nature of the collaboration, the interest, the purpose of making this kind of business music performance where it's orchestrated, it's an orchestra of collaboration between commerce and music.

live shopping and music making to be able to invite other strange elements, strange films and in real life elements that start to spin the wheel to cause more in real life performance based connections to commerce that also can relate to an interest to whatever potential revenue could be generated to spin into new ideas of new philanthropic type of businesses that can be formed from the money that's generated from, like, in other words, if it's three directions, like the musicians, the company who's doing the live shopping, and then also the organization, the organizer who has a producer to hold it all together.

Sort of a micro version of a scalable replicatable way to just try to like combined what's already entertainment in terms of live shopping with live music so that there's a cohabitation and or like incentives to add more.

Strange, uh, items that are entertaining to the stage to cause weird, questionable, you know, presence in terms of, like, art, um, or, uh, little, little shows, little interesting, fun entertainment shows, such as live shopping, but with tweaks to it.

interesting tweaks to just make it like movies and make it like an actual movie to try to adjust to the film industry of the future also as we collectively connectively connect philanthropy into the middle of the whole pot of the incentives of what's churning the business wheels forward and for lack of better words and the afm the american film market is i think trying to spin on its on its brains on its mind on its head right now to on its you know mindset is what i meant to try to figure out how to pivot in the future with artificial intelligence everywhere how to how to rebrand itself for the future how to position itself and AFM, the American film market, is sort of a representation of that, so I'm just hopeful that there's the way to try to draw these lines across the world to somehow make it so that we can just try to focus on people, after all, as opposed to the products, in an idealistic sense, I meant.

Excuse me.

You know, sometimes you get in the business, and then you find out what it is you do best.

Um, I used to go to the American Film Market all the time, and of course, Cannon had an enormous presence there.

And I do remember when these movies were being marketed.

Ten to Midnight was, you know, uh, basically we have a Bron...

And what's the difference between a market and a film festival? Well, the market is where films are bought and sold, and they often are-- They can be bought and sold at any film festival, but the distributors, and the sales agents, and the people who actually are, like, ma- going there for business purposes are going to TIFF.

They're going to American Film Market.

They're going to Cannes.

There's a market and a film festival for Cannes as well.

Really very interesting, 'cause it reminds me very much of another real life thing that happened.

I was out in California at the American Film Market one time, and I got to have lunch with, uh, Yuen Woo-ping and his entire family, who just happened to be at the same [laughs] Chinese, the best Chinese restaurant in Santa Monica apparently.

And, uh, there, and in came, uh, Donnie Yen, who had been given his, his major start by Yuen Woo-ping, but they had separated, and we had a scene exactly like this one.

Wow.

This involved recruiting Ivan Kuralinsko, a former Soviet intelligence operative who was believed to be aware of the mole's identity.

Ivan, who was seeking American backers for a film project, was going to be at the American Film Market, an industry sales and marketing event held in California.

Wayne went undercover as a representative for wealthy Texans looking to invest in films.

He secured Ivan's trust and arranged the scenario where Ivan agreed to look at a photo spread of possible suspects.

So he is coming to this film festival.

We don't know why.

It's called the American Film Market, which is a lot of foreign film people, a lot of American film people.

But it's your classic film festival with a few thousand people present.