but also bringing existing customers who know and love Chopper Chops along for the journey?

Yeah, and I think it was going to be, nostalgia for us was always going to be an advantage, but it wasn't the strategy, you know, we wanted to lean into that.

And I think with the, when they pitched Free the Sunshine to us, it really did evoke this feeling of shared moments of joy, which was what we really wanted to portray.

You know, Chup Chups is generally a solo show.

event when you're sucking on a lollipop depending how close you are with your friends um that so but jellies was more about bringing together people for shared moments of connection and joy and i think that's what really kind of worked when we heard the jingle and saw the you know the the lollies escaping and having this personality and coming out of the bag um that worked and i remember tapping my toe in the um in the meeting already you know and just

But did you have any sense of like, yeah, this could be a campaign that we introduce something new and build longevity into as well?

Yeah, definitely.

And we did have our master brand campaign there that we used and we pulled cues from that.