... based on the moves you're gonna make?

Well, if you think about Salesforce in general, and you kinda said this earlier, right, like, we have all of this data across the entire customer experience, right? So sales, service, marketing, commerce all comes together through Salesforce, and that is a real differentiator for us, right? Because there aren't a lot of companies out there that have access to all that data, and then it's all kinda connected and tagged and all of those things that make AI really useful and accurate.

Because to your point earlier, AI can be really dangerous for your brand if that data isn't accurate and if it's not connected, right? The last thing you wanna do is send a, you know, this marketing email for a new product to someone who has just had this major service issue, right? Like, you really have to think about those things, how they talk to each other.

And, um, and so I think that's the thing I'm kind of most excited about is how when these, the data comes together, the Customer 360 can really support customers across every single touch point.

And then the real beauty is things we s- we started to show is how sales and marketing can start working together better inside of companies, how you can bring in that commerce and service and all of these different capabilities.

And I think we're in this moment where CMOs We really have to think about things a little bit differently.

AI is like the brand ambassador for our customers, and that means your service experiences, it means your sales experiences, your marketing experiences.

Mm-hmm.

So for your customers that have had success, what is it that they did differently or unique that you think other customers can learn from?

I think it's really interesting.

I think when we all started this, and I remember doing a keynote maybe two years ago, we were actually encouraging people to start with their internal use cases and learn.

And I think that probably was right for some of the building of internal skills.

But what we've actually seen now is actually start with your customer examples where you have really good data, right? So like if you take a web use case, right? Like we have qualified, I'm sure you saw the qualified demos yesterday and today.

The what your web data is a pretty clean source, right? Like it's can be tidied up if it's not.

And so that's a really great spot to start because you can, you can just start trying it out.

What does this mean for me? What are some of the things that you believe in how these AI agents are good for humans?