Amar Bose

And I spent my first five years working for Bose Corporation, the stereo company based out of the Boston area.

Dr. Amar Bose ran the company back in the day.

He was still there.

His name was literally on the side of the building.

And this is what you hear.

That's what happened to Dr. Amar Bose on a Swiss Air flight.

Music lover, MIT professor, founder of a little audio company outside of Boston.

And he's sitting there thinking, this could be better.

It was just bizarre.

But what ended up happening was like Amar Bose-

It's a cross-collaboration, right? It's a cross-collaboration of ideas.

Exactly.

... my thinking, right? And I think that's part of being someone who's successful is realizing that, like, these networks aren't being handed to me, so I need to go sort of figure out how to create them.

And one of the sort of interesting things to come out of the book is like, well, if we're thinking about organizational design, how do we build spaces so that people come in and they don't have to do so much work to figure out how to build those networks, right? And that's kind of what Building 20 did.

It sort of gave them to the people for free, and all of a sudden you saw all these-- Like Amar Bose is one of my favorite examples 'cause he's like this engineering grad student and, you know, they didn't think much of him.

They threw him over in Building 20, and he started wandering down to the acoustics lab and was like, "Hey, these guys are doing interesting things with pianos." And then he had, you know, the kind of synthetic moment, and he started the Bose Corporation, right? And it's like Building 20 is just full of those stories, um, of like fields of microwave astronomy and high-speed photography.