Alternative media

How do you think, um, Juliet and Christian, question for both of you really, um, a lot of people are really struggling with this balance about sort of consuming information.

So particularly with the explosion of the alternative media, a lot of people are spending the vast majority of their life consuming information.

Um, and that can lead with issues with discernment.

Um, you know, it's, they go from Realizing that a lot of what they've been told is lies, that they've got to question everything, to going to actually believing nothing, or actually believing a lot of the, um, false stories in the alternative media, 'cause there is a lot of junk conspiracy around there as well.

Yeah.

So what would your advice, both of you, be for that in terms of people to really build their discernment?

And I, and I, y- you know, if anyone's made it past this episode they're probably already pretty plugged in with things.

But anyone that's n- that's just now tuning in, I alwa- I tell them and I tell other people I run into in the real world, I tell, I tell them that, uh, i- anybody who has a massive presence, anybody who has a massive presence it's because they're allowed to have a massive presence.

So yeah, if we look at primary revenue as a metric of success for commercial mainstream media, it comes through corporate ads and real estate listings.

For alternative media, it comes through direct subscriptions and audience co-ops like Super Chats.

That's how we get funded through Alt Media.

Talent curation is a really interesting one because it becomes advertiser safe, conservative friendly people for mainstream media because those are the people who are willing to pay for what it is that they are seeing.

For alternative media, it becomes what we call the accountable class and movement supporters.