Alpha-Bits

But we tell that story, too.

Uh, you know, the famous Alpha-Bits story.

Alpha-Bits came out with a zero-sugar cereal.

And boy, did I race to the store to buy a box because I was sure they were gonna be taking that off the market within minutes-

[laughs]

Um- And in fact, and nobody bought it, and 'cause they thought it tasted like straw.

Uh, but there was another problem that they hadn't really counted on.

And, you know, Alpha-Bits, I always loved Alpha-Bits because it's play with your food.