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Alok Trivedi

Alok Trivedi

Dr. Alok Trivedi (Dr. Rewire) — CEO of Aligned Performance Institute; author of "The 4 Brains of Money" and "Chasing Success"; brain performance expert specializing in rewiring neurotransmitter profiles for wealth and business success.

Aug 17, 2026

10:02
So why do people know exactly what they need to do yet still don't do it?
10:09
Because the need isn't what you're going to do.
10:11
You're never going to do what you need to do.
10:12
You're going to do what you want to do.
10:14
That's not just a behavioral line.
10:16
Because think about it.
10:17
We've all heard this thing, right? You got to know your why.

7 MINS LATER

17:38
But what actually happens inside the brain when somebody truly decides to raise their standards? So do you think it is a decision or it's not a decision? Like, in other words, if I don't get my brain rewired, my standards are never going to raise.
18:55
but i knew that your
18:56
system starts to now move into that space and it can't provide more here's the problem why i created this work is because i saw so many entrepreneurs who are burned out who are on low testosterone adrenal dysfunction they're gaining weight high cortisol because of this stuff yes and so we run on this our health like entrepreneurs are We admire this world of all the world that you do to exit.
19:21
And we talk about the exit of the company and the business.
19:24
Look at me.
19:24
At the end of the day, if your health is falling apart, what's the purpose of it? And I saw that happen with entrepreneur after entrepreneur.
19:31
And I saw that happen with my own life as well as that started to take place.
19:35
That's Chaser.

10 MINS LATER

29:32
Interesting.

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