Mm, mm-hmm.

So the point here is that in this case, uh, this concept was materialized as a concept called needle movers.

We said based on historical data, these are the kind of things that precede before things sta- start to happen.

So now what you do is you start watching that conversation, watching that usage behavior, watching that cohort analysis and look for those patterns.

And you basically say, "Okay, this issue is coming up, and we are consolidating multiple events that is coming up." So we have c- uh, lots of customers who basically said that, okay, uh, in, for example, in one case I will explain to you.

There was a unique case that when a CEO of the company went to the customer, and the customer side basically told them, the counterpart there that, "Hey, your product is pretty interesting.

We loved it.

Yeah