So h- how do you figure that out when it's me or the room I'm in?

in?It's a great question.

It's a different perspective than I'm used to.

Usually, I just research before I go into any room, because it's a higher stakes.

My goal is always, how am I going to serve my audience, right? So it's not really about my light yet.

What I really want to do is serve their needs and make sure they feel satisfied.

So that will be research, asking about the demographic, and even asking what are the expectations.

And so we, we often see, and again, this goes to this shift from it used to be that leaders needed to be revered and even feared, and now we're finding that the ability for a leader to create environments that are safe, that cultivate creativity, that cultivate even joy and levity, are most effective.

What is one new idea or concept that you're teaching in your reputation management class that, that might have appeared in the book that we can all benefit from?

What I always say and what I think is really important with reputation and in branding is that y- how you perceive yourself has to match how you land on others.

So you might think you're doing great, and others might think, mm, not so great.

So let's say I am direct and efficient, and someone thinks I'm arrogant and rude.

So what's the answer to that? You have to be more aware of your audience.

But the good news is you can control your reputation, and you can change your reputation by figuring out what might not be landing well on others and then tweak it and show up consistently that way.

I believe that reputation is your currency.

Sure.