Allan Burns

But for those of you just joining us, I'll keep it short.

Alan Burns and Chris Hayward used their Rocky and Bullwinkle success to create the Munsters for CBS in 1964.

In spite of its two-year run, the show did gangbusters and syndications, spawned a number of theatrical and TV movies, and remains a Halloween touchstone to this present day.

But before we get to present day, let's set the Wayback Machine to the development year of 1987.

It was this woman in the middle of a strange city saying, you know, "I'm throwing myself into life." But all of that's contained on a pilot page, of all things.

And then, of course, there's, "Written by James L. Brooks and Allen Burns." Now, the significance of that is they are not only the creators of the show, which is established in a pilot, but they ended up being the showrunners for that show.

Whereas in Ted Lasso, they have Story By, and then they have Jason Sudeikis, Bill Lawrence, Joe Kelly, Brendan Hunt, but Teleplay by Jason Sudeikis and Bill Lawrence.

So when you split up on the title page, Story By and Teleplay By, you are establishing who created the series and who gets what's called separated rights in the series, which is when you get money for things like merchandise.