All3Media

Studio Lambert makes the UK version.

All3Media International sells it abroad.

Now, the thing to keep in mind is the valuable asset isn't the episodes, it's the format.

That's the round table, the cloaks, the banishment, and that's what gets sold on to 40 countries, and it's also the hardest part to protect.

Right.

See, I, well, I was gonna ask, 'cause I saw, you know, you, you announced, uh, I think, uh, nine new channels with All3Media ear- earlier this year, and there were, you know, well-known names like The Cube, Tattoo Fixers, that sort of thing.

What I found fascinating was Midsomer Murders was also in Spain, and I was like, is it the fact that you've got that data? Or like what, how do your content d- team decide what's local versus what can travel?

We have content team in pretty much all our, like, large view in Europe.

Variety will also be all over the Mipcom market in Cannes next week.

I'm looking forward to doing onstage Q&As with Jeff Zucker and Marco Bassetti, who are new partners following the merger of Banagé and All3Media.

I'm also speaking with Netflix chief content officer Bella Bejaria as she accepts the Vanguard Award for contributions to the business of content from Variety and Mipcom.

And there's so much more to come.

The desire for trust and the paranoia of deception are universal human languages.

All3Media International is essentially turning human paranoia into a standardized commodity.

It is essentially Shakespearean tragedy stripped of all the poetry and repackaged as a hyper lucrative algorithmic format.

Repackaged and exported across the globe.

We analyzed the crushing weight of 15.4 million viewers in a fragmented media landscape, unpacking how that dual broadcast strategy forces a national conversation.

We dissected an unprecedented cast list contrasting the emotional broadcasting of Oscar nominated actors with the calculated meta awareness of reality veterans.

And finally, we pulled back the curtain on the global format machine itself revealing how human paranoia is quantified, licensed, and exported worldwide by companies like IDTV and All3Media.

It is a comprehensive anatomy of how a modern cultural phenomenon is constructed, sustained, and occasionally accidentally leaked.