All3Media International

Right.

And finally, a company called All3 Media International is listed as the global partner handling format and tape sales worldwide.

This specific breakdown illustrates the really complex intellectual property infrastructure of modern television.

We are looking at the transition of a localized concept into a standardized, highly lucrative global commodity.

So it's a formula.

Exactly.

When All3 Media International licenses this format to other countries, they provide this bible.

It dictates the specific architectural requirements of the roundtable to maximize eye contact.