All-on-4

So like you were saying, Kiera, it all starts with an online search.

Dentist near me, affordable dentist, cosmetic dentist, All-On-4, whatever the case.

And if practices aren't showing up in that initial Google search, it's referred to as the map pack, um, then they're being overlooked and potentially missing out on a patient that could have searched them online through social proof, read through very positive reviews, and said, "Great, this'll do.

I'll, I'll s- make an appointment." Uh, so Google is tracking several different things.

They can say, "I went in to, uh, Dr. Linari.

I got an implant.

Um, an All-On-4 case.

You know, they, they changed my life." And then when I respond to that as the practice, I know I can't say, uh, the patient's name or, or anything tying specifically to their actual appointment, but I can say, "We love to do All-On-4 cases.