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She then served as the Chief Consumer Officer for Optum, leading AI-powered consumer products across the UnitedHealth Group businesses.

And today, she's the founder of ShaperDX and Independent Director at Alex Partner and Butler Till.

So we have an operator and leader who sat on the provider side, the payer side, and the board.

So we want to get some feedback from all of them.

That's pretty cool.

We've heard about AI review boards and things of that nature.

Rita, turning a little bit to you, you've seen AI from the provider side at Mayo, the peer side at Optum, and now the boardroom, you know, from Alex Partners and others.

Just following what I discussed with this, because this is a question your peers, all of your peers deal with, and I get asked that a lot.

Today it's a real pleasure for me to welcome back Marc Iampieri to our podcast.

Mark is global co-leader of the Logistics and Transportation practice, as well as partner and managing director for New York-based AlixPartners, a global consulting firm.

Mark applies 25 years of experience to help companies resolve complex supply chain and distribution challenges, and as the lead for, uh, the shipping, logistics, and infrastructure practice a- at Alix, and also co-leading their operations practice with a heavy focus on supply chain management, uh, much of his career has been focused on improving the supply chain performance of manufacturing and distribution-intensive companies.

He also focuses on the operational improvement of fleet operators and logistic services providers.

Based on this experience, Mark frequently advises clients in the consumer goods, retail, energy, and industrial industries in regards to their logistic strategies and operations.

Mark's also a frequent guest speaker at industry conferences on various topics, uh, in, related to transportation and logistics, and also is a co-author of AlixPartners' Home Delivery and Final Mile Logistics, Logistics Report, and also the Container Shipping Outlook.

Mark holds a Bachelor's of Science in Business Logistics from Pennsylvania State University, also more commonly known as Penn State.

Hey, Mark, uh, welcome back to the podcast.

... is Lindy Firstenberg.

Her title is Co-Lead, Beauty, Health, and Wellness at AlixPartners, and you can hear Lindy's episode on the podcast, number 289, so you can go back in the archive and listen to Lindy and hear Lindy's story.

So I just wanna acknowledge to our listeners, um, this is a new format for the show.

After nine years of hearing my own voice in my head, it was time to bring some friends, and Lindy's joining me for two episodes today, and we'll have some other co-hosts during the course of the day.

The other thing which we have started seeing a lot of the PE companies have started doing it is lock in the incentives for the talent in a way so that it helps with your long-term strategy, including your exit planning, right? Like have an incentive structured in a way so that it's not just tied to maybe hitting your yearly target, but what you had in mind in terms of your exit.

Who doesn't think about aligning incentives? But Ted Bililies, the global leader of transformational leadership at AlixPartners, notes that it's not quite so simple.

So the mistake I see most often is that GPs treat alignment as a one-time event at the deal close.

They set the equity, they paper the management incentive plan, and then they move on.