12:20Alison Battersby is another one who chose a business name.
12:24She made the decision in 2014 to become a limited company and trade as Avocado Social.
12:32And the reason I did that was I've, I've started to do a lot more speaking events.
12:38So I will now speak at conferences, networking groups, I do mentoring, I speak at private members clubs in London.
12:49And to, to do that as Alison Battersby was fine, but I found that people were beginning to know me as Alison the freelancer, and I wanted to create a bit more of a brand around Avocado Social, around what I was doing.
13:59People love the brand, and I've now got, um, three subcontractors.
14:05So for them to be able to have conversations with my clients under the umbrella of Avocado Social just works so much better.