Alexander S. Hoare

... you know, and just there-- And also I just think having some humor throughout this whole project has been helpful because when you take this stuff so seriously, uh, I think you, you, you veer into a territory that I'm not fully comfortable with.

And I think one of the jokes that I-- It's a very nerdy joke for family business owners, but Alexander Hoare, who's the steward of the Hoare family bank, he writes in his book, "There's two ways to kill a family business, the family and the business." [laughs] I just think like it's, it's funny and it's very true.

Right.

You know, sometimes the family just falls apart, and sometimes the business just falls apart.

I mean, one of the examples I have in the book is of the oldest privately held bank in England.

Uh, they are more than three hundred and fifty years old, right? So, um, the current senior partner, Alexander Hoare, who's written a brilliant book called "Impact Banker." If you want to understand how a family business across twelve generations successfully grew and compounded, you should read that book.

Uh, and Alexander also beautifully wrote the fore-- like, you know, it was a real honor to have him write the foreword of "The System Gambit" because it brings that perspective, right? Is that if you compete with the large clearing banks on their terms, you are bound to get crushed.

But as a privately held bank, and they structurally built in full liability for all partners, meaning if something happens to the bank, the houses, the savings, the future college fund of the kids of the partners, everything goes, right? So it builds.