Alexander Osterwalder

Business model innovation is only 16 years old.

You're at an Osterwalder, published her first book, I guess, in 2010, I think.

And all the versions then, of course, words like social innovation, Google innovation, all the definitions of innovation came later and later and later.

And now there are, how many types of innovation are there? Hundreds.

He is the author of, for those watching us, all those books on the shelf behind me, and today's focus is how do you use AI in value proposition design.

He is Alex Osterwalder.

Welcome back, sir.

Thanks for having me back.

World first, absolutely.

World first.

Alex Osterwalder, thank you for joining us.

Real pleasure.

And so in, in the book, I, I talk about this, this concept, I coined this term organizational coherence, and I've encountered incoherent organizations many, many times.

The idea is that you, the corporation has a strategy, and then you look at your business models using the business, Osterwalder's, you know, business model canvas or whatever other tools, and then you think about operating models.

And what I see often is particularly areas of the operating model, I've got good stories about sales and procurement and-

Mm-hmm

But we're here to understand how they did it, and probably more relevant, who helped them do it.

It is a great pleasure to welcome-- He's been on the radar for a very, very long time, trying to find a spot, and I thought this case study was the way to do it, because you have asked for more case studies for "The Innovation Show." He's co-author along with friend of the show, Alex Osterwalder.

He is the author of "Testing Business Ideas." David Bland, welcome to the show.

Thank you.

And finally, step four, company building, transitioning the organization from a searching startup to an executing company with departments and VPs.

And to replace that useless, hallucinated 50-page business plan during this chaotic search phase, the sources introduce a phenomenal tool created by Alexander Osterwalder and Yves Pigner, the Business Model Canvas.

The canvas is a brilliant visual tool.

It takes the sprawling complexity of an entire business and distills it into nine interconnected blocks on a single piece of paper.

This is where we move from the art of copywriting into the science of product strategy.

To ensure we are solving the right problems, we utilize a framework developed by Dr. Alexander Osterwalder, the Value Proposition Canvas.

VPC.

Yes.

And a few months ago, we did a few episodes about the business model of Canvas that some of us grew up with as startups.

And today we have none other than Alex Osterwalder, the founder of of this small campus joining us.

So welcome.

Thanks for taking the time to talk to us today.