Alexa Chung

[laughs]

... you know, maybe I'll go down to the lobby and do some editing with a, with a cold brew and see if Alexa Chung is there or, or not.

And, and then we got this Chanel event over at Balthazar.

Do you think that's gonna be a tray pass or, or should I get a little nibble before?

It's at risk of trickling down to the rest of us.

She writes, the cigarette is no longer only the accessory of choice it girls like Alexa Chung, whose aloofness has always been part of her brand, but for women as unmysterious as Kylie Jenner, posing with one on the cover of Vanity Fair, and is commercially engineered as Sabrina Carpenter, who smokes them in music videos.

What used to be a celebrity's secret vice is instead part of the unapologetic package.

The stigma has lifted.

And I think as that's devolved into a kind of... hook-based, trend-based, okay, now we know what performs, so we're going to lean into that, and that becomes fake again.

Seeing this rise of surveillance footage as a content culture, where dash cam footage and ring camera footage and Alexa Chung's fit checks on her ring camera and surreptitious filming and stopping people on the street, they don't know they're being filmed, and I'm sure increasingly Metaglass is filming rising up seems to just be filling that gap that TikTok is now vacated and we're just in this cycle of constantly looking for what's real and what's authentic and what's unpolished so I guess I wonder when that inevitably becomes performative as people use it for fit checks and for performance that we start to realize is going to work online and leaning into the silliness of a dash cam road rage moment or whatever it might be do we once again circle to closer to real life of that's the only way we can be unpolished because it's not actually content is the through line content

Yes, I think so.

I think culturally leaning into surveillance footage as the last kind of remaining arc of this is what real life is actually like.

They're all trying to be Hailey Bieber or whatever.

I feel like it's like transition and like Alexa Chung or whatever.

You know, it's like I feel like it's become that because I mean, we're in L.A. Like everybody's like the sameness of everybody, although that's always been true.

But like when we were because we're like the same age when we were in college, it's like for me on the East Coast, the look.

Yeah.

You know, that, you know, Alexa wore one, Alexa Chung, peaches, bless her.

You know, there was a lot of press on that and I really enjoyed doing that, but you've got to remember what works on a body.

Yes.

It r- it popped right into bed.

Um, uh, Alexa Chung.

Yeah.

Working with her-

It was at Glastonbury.

This was in the Alexa Chung era.

And they were all in some sort of like van getting in.

I think Creamy might have been in the car.

So

luck great for her.

He dated Alexa Chung? Maybe they were together for ages.

I did not know this.

yeah definitely

um but it's kind of like ramping up more and more and i think like originally everyone was talking about the meta glasses and we were like everyone's kind of said everything but then i thought the more interesting angle was the alexa chung stuff

what do you mean everyone's already said everything well

what more can i say but then when i read the research i was like oh my god there's so much more to say because i thought it was just like an aesthetic thing but

don't want people to buy them, but the thing is, I know how to sell

them.

So then we have The Gentle Monster, but then on top of that, Alexa Chung, original It Girl, has been doing a curious series of content using her ring doorbell camera, where she's basically been doing, like, fit checks of her leaving and arriving at the house, which, may I say, 100% staged.

Yeah, when you put in the research being, like, spunk on, I went...