Let's talk about kind of why it's important, some of the unusual concepts and, and things that you've been running.

Yeah.

I mean, why it's important, I think, is probably, like, a good pl- jumping off is on that, like, I'll drive this phrase home of sea of sameness.

So imagine you're in a pool with, like, 10 other companies that are in your sort of sec- or are building a kind of relatively, inverted commas, similar product.

If you're going to just do standard marketing, standard SDRing, here's a list, call the list, here's the pitch.

Everyone else is doing that, you know what I mean? Like, as in, like, literally everyone else is doing that.

And sure, yeah, like, that's the ground game that you might need to build, and that's kind of part of, like, just the way to do the business.

Mm-hmm.